American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Marketing Branding Social Media Technology 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

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Sales Marketing Skincare Social Media 88

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success.

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American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

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Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Marketing Social Media Branding Therapy 88

Lipgloss and Aftershave

OCTOBER 3, 2023

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. Dentists give free toothbrushes and toothpaste at every cleaning because they know it’s their responsibility to educate on home care! They come to you to get help with their skin.

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Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. Sink Filters WILL NOT Minimize Damage From Microplastics Some bathroom sink filter brands claim that using a filter prevents microabrasion and damage caused by microplastics in water.

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Kim Gallo Esthetics

FEBRUARY 27, 2024

From basic skincare routines to targeted treatments and product recommendations, I’m here to provide you with expert advice that is both informative and educational. However, as consumers, it's essential to educate ourselves and understand which ingredients are beneficial for our skin. Myth #2: Natural products are always better.

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Renee Rouleau

JULY 28, 2023

Lately, you may have noticed an alarming trend of skincare and beauty brands being called out for mold growing in their products. But when a product is already out on the market and starts to exhibit these types of issues, it’s a whole other story. We can solve for that. Take my newest creation, Better Than Balm , as an example.

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American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors. The brand offers extensive training programs and resources to help professionals master the art of LYCON waxing.

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Waxing Esthetician Hair Removal Innovations 68

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

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Social Media Sustainability Education Download 105

Pivot Point International

SEPTEMBER 26, 2024

Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. WE LOOK FORWARD TO WORKING WITH YOU!

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MedEsthetics

AUGUST 1, 2023

There is an abundance of business education courses taking place at Face & Body Northern California 2023, from marketing and branding to soft skills and professionalism.

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Education Branding Marketing 60

Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. They also serve as valuable tools for patient education, helping individuals set realistic expectations for their treatments. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation. medical aesthetics market.

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Lipgloss and Aftershave

APRIL 4, 2024

Jenni will also be looking into the show’s education and meeting with brand representatives and estheticians looking for new and emerging trends in the medical and spa skin care market in Canada. Brands We Love at ESI Canada Celluma DermaJEM DMK International M.A.D The event is located at The Wynn Las Vegas.

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Lipgloss and Aftershave

JULY 31, 2024

However one of her most popular treatments on her menu is one that required her to take some advanced education. Sydney chose DMK for Desert Rose because of the science behind their products and treatments stating, “The education is so impressive! She’s helped brainstorm with ideas for marketing. They were so helpful.

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Pivot Point International

SEPTEMBER 23, 2024

This allows GBC to better serve the industry with resources, education, and community engagement aimed at promoting environmentally friendly practices. Our goal is to empower professionals, brands, and consumers alike to embrace eco-conscious choices that benefit both people and the planet.”

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Nutritional Aesthetics Alliance

MARCH 30, 2023

” And then you can create your marketing plan around that. I think that, unfortunately, so many aesthetics and coaching programs here in the United States are shorter programs, that don’t have enough time to teach business and marketing skills in their curriculum because the state boards don’t cover that.

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Renee Rouleau

JANUARY 19, 2024

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. With new brands popping up every day, and each claiming to be superior, it’s only natural to question: What makes one better than another? This is a fair point.

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Skincare Innovations Ingredients Esthetician 195

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 36

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation.

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Esthetics Education Marketing Innovations 52

Spa Industry Association

MARCH 11, 2024

ATLANTA, GA, November 27, 2023 – ANDMORE℠ has announced a 2024 market calendar with 33 apparel, gift and home furnishings buying events to take place in Atlanta, High Point, NC, Las Vegas and New York City. Continue reading ANDMORE Announces 2024 Market Calendar at Spa Industry Association.

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Marketing Hospital Branding Education 52

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider networking opportunities and applying for a continuing education scholarship with MY SALON Suite. Consider personalized marketing approaches to attract and connect with your target audience.

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Work-Life Balance Salon Social Media Marketing 98

Lipgloss and Aftershave

APRIL 19, 2024

We are thrilled to announce an all-new brand sponsor, Nelly De Vuyst! Nelly De Vuyst is a high-end skincare brand with natural, organic, and environmentally friendly formulas. The brand is proudly showcasing an all-new look for their product packaging for 2024. Spa Treatments at Spa at St.

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Branding Training Ethics Skincare Brands 98

Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. Learn more about the different marketing terms used in skin care and what they really mean. A big reason for this is that a lot of those scents are proprietary, so brands didn’t want to disclose them.

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Skincare Irritation Ingredients Sensitive Skin 195

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did. Meet Teresa L.

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Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand. Your clients rely on you for services and advice.

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The Beauty Brains

OCTOBER 3, 2016

How can I tell if a store brand mouthwash is the same as the expensive name brand? Victoria says…My husband insists that all name brand products are stronger and better than store brands. When discussing store brands, I don’t think we’ve ever said “there’s NO difference” if the ingredients are the same.

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Branding Vitamin C Ingredients Marketing 52

Southeastern Esthetics Institute

JULY 6, 2021

Through growth and expansion, leaders may choose to hire employees to assist in gaining more market reach to share its mission and vision - and ultimately be able to rely on other sets of hands to perform services reaping revenue streams alongside them! Spa owners with employees must provide direction, education, and expectations.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

DECEMBER 13, 2023

L+A in Paris for IMCAS, Joint Venture Medi-Spa Facial Launch, DMK London Visit We’re thrilled to be able to network with brands we know while attending Paris IMCAS 2024. Register for Paris IMCAS 2024 300 Learning Hours at Paris IMCAS 2024 The education listed at the Paris IMCAS 2024 is extensive. We’ll be on-hand working with M.A.D

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Branding Medical Surgery Facials 52