New Age Spa Institute

DECEMBER 19, 2023

With the rise of social media, some nail technicians leverage platforms like Instagram, YouTube, or TikTok to showcase their work, give tutorials, or review products, sometimes leading to influencer or brand ambassador roles. Nail technicians also need to manage appointments and handle customer service.

Social Media 40

Social Media Technology Customer Service Safety 40

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Leverage influencer partnerships and content creation to build customer engagement.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sustainability 88

California Skincare Supply

OCTOBER 14, 2021

By now you may have seen that home microdermabrasion tools are starting to pop up on social media and on websites like Amazon. As such, Equipro is one of CSS’s brands of choice for microdermabrasion machines. Learn all about chemical peels here. How do professional microdermabrasion machines compare with home units?

Microdermabrasion 52

Microdermabrasion Exfoliation Chemical Peels Dermabrasion 52

American Esthetician Organization

OCTOBER 20, 2023

Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs.

Tools 88

Tools Marketing Social Media Client Retention 88

California Skincare Supply

OCTOBER 5, 2022

BENEFIT 5 Hydrodermabrasion provides marketing opportunities galore for estheticians and other skincare pros Lastly, because hydrodermabrasion is in high demand, it’s a perfect service to shout out on social media, and other marketing channels. The Hydrafacial is one brand of hydrodermabrasion equipment. Free shipping.

Facials 52

Facials Treatments Microdermabrasion Exfoliation 52

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

Cosmetify

AUGUST 2, 2023

Personal Care Manufacturers, Brands, & Trends: Catering to Shifting Consumer Preferences Personal care products have become integral to our daily routines, offering various benefits for our skin, hair, and overall well-being. Many brands have embraced gender-neutral product lines to be more supportive and inclusive.

Branding 52

Branding Cosmetic Products Marketing Social Media 52