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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

In this role, he spearheads the development and implementation of innovative wellness strategies across Banyan Groups diverse portfolio of luxury resorts, spas, and wellbeing experiences. It is ingrained in our culture and operations, and is woven into the guest experience across our portfolio of brands.

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2025 travel & wellness trends according to the experts

Spa Executive

We see a growing demand for VR meditation, AI-powered skin analysis, and other innovations that elevate the guest experience. Spas embracing these technologies now will be ahead of the curve and able to offer premium-priced, highly customized services that cater to tech-savvy travelers.

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Patina Osaka’s Ellen Franke on the hotel’s unique wellness offerings & 2025 trends

Spa Executive

Patina Hotels & Resorts is a modern luxury lifestyle brand from the award-winning Capella Hotel Group designed for travelers seeking seamless transitions between work, play, and wellbeing. The brand emphasizes sustainability, meaningful connections and transformative experiences.

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How people really feel about the AI customer experience

Spa Executive

As the luxury hospitality industry integrates more artificial intelligence (AI) into its operations the need to balance technological innovation with the human touch is becoming increasingly important. How people really feel about the AI customer experience. NPS® is 72 points higher for human service agents than for AI.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Establishing a digital presence In the beauty industry, it is essential to establish a strong digital footprint in order to make your products and services easily discoverable by customers.

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Effective Marketing Ideas For Health And Wellness Business

American Esthetician Organization

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

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Extend your hotel or resort’s customer lifespan

Spa Executive

In hospitality, this can be a challenge for independent hotels and resorts, as many people will visit an independent property only once, while traveling – and it’s less the case for brands with multiple properties and brands. And, of course, your customer service should be absolute top quality.