American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

Marketing 88

Marketing Skincare Social Media Branding 88

Enlightened Beauty

AUGUST 24, 2023

With over a decade of experience in skincare, I've learned firsthand that being an esthetician is more than just knowing the right techniques. If you’re an esthetician or aspiring to be one, you’re in the right place! The Art of Customer Service: Imagine walking into a space and feeling like the star of the show.

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Esthetician Customer Service Extractions Esthetics 52

American Esthetician Organization

OCTOBER 25, 2023

From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services. Traditional Medical Spa Marketing Ideas These involve well-known advertising techniques, utilizing target audiences and relying on positive referrals from existing customers.

Marketing 88

Marketing Medical Social Media Customer Service 88

NIMA Institute

SEPTEMBER 1, 2023

Aspiring estheticians have the opportunity to make a positive impact on people’s lives by enhancing their natural beauty and well-being. Obtain a License: After passing the exam, apply for your esthetician license from your state’s regulatory agency. Why Choose a Career as a Licensed Esthetician?

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Esthetician Esthetics Ethics Social Media 52

American Esthetician Organization

OCTOBER 20, 2023

When done right, marketing can help boost revenue and give customers an unforgettable experience. Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Read on to discover more marketing tools!

Tools 88

Tools Marketing Social Media Customer Service 88

California Skincare Supply

MARCH 31, 2022

You’re going to start your own esthetician business! You’ve graduated from esthetician or cosmetology school. In this blog post, we’re going to focus on the must-have equipment & supplies every esthetician needs. There are two mentalities when it comes to purchasing esthetician equipment. How exciting.

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Esthetician Waxing Sanitation and Sterilization Facials 52

California Skincare Supply

SEPTEMBER 21, 2021

Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Here’s what estheticians, dermatologists and every skincare professional needs to know. Look for reputable industry brands and distributors who offer customer service and continuing education to go with the products they retail.

Tools 52

Tools Esthetician Skincare Facials 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 30, 2023

This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing. It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation.

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Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Establishing a digital presence In the beauty industry, it is essential to establish a strong digital footprint in order to make your products and services easily discoverable by customers.

Marketing 88

Marketing Social Media Branding Sales 88

Aesthetic Back Bar

JUNE 28, 2024

How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. Remember, we are on the track to a 5 star review as an esthetician.

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Esthetician Consultation Consultations Facials 36

Lipgloss and Aftershave

JUNE 4, 2024

Q: How has the customer service been with M.A.D A: “The customer service is excellent. A: “Training with M.A.D Skincare provided our staff with a seamless introduction to the full product line. The company equipped us with comprehensive treatment protocols and video training sessions.” I love it!”

Branding 40

Branding Post-Op Chemical Peels Microneedling 40

Lipgloss and Aftershave

FEBRUARY 13, 2024

What is radiant retailing and why aren’t the professional skincare treatments that estheticians provide enough to change skin? If estheticians aren’t providing home care options to boost skin health – they’re allowing someone else to earn thousands of dollars per year. It means that a customer is always thinking of a brand.

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Treatments Sales Esthetician Skincare 52

Lipgloss and Aftershave

APRIL 23, 2024

Empower Health & Aesthetic Institute Lead Instructor and Administrator, Solisa Phipps, has been an esthetician for twenty-one years and a Laser Tech for twenty years. Solisa chose ID Skin Pro as the go-to brand for this high-level aesthetic institute and medical spa! Simple, clean, and elegant.

Medical 52

Medical Chemical Peels Hair Removal Customer Service 52

Lipgloss and Aftershave

JULY 23, 2024

L+A has talked with many estheticians who love advanced clinical skin care. The estheticians wanted to be able to do more services that were outside of their scope of practice. A bridge practice is a new form of skin care business in which an esthetician owns the business but has obtained a medical director.

Chemical Peels 52

Chemical Peels Esthetician Microneedling Permanent Makeup 52

The Studio Academy of Beauty

JULY 31, 2024

What You’ll Learn If you are a student in our esthetician program, you can learn the skills needed to make people feel confident in their own skin. This program is perfect for those who have a keen interest in skincare and wish to help others achieve healthy, glowing skin.

Makeup 52

Makeup Esthetics Hair Removal Education 52

Aesthetic Back Bar

JUNE 28, 2024

How can you obtain a 5 star review as an esthetician in skincare? Being in the business myself, I wanted to give some insight on my experience as an esthetician. It truly comes down to customer service and presentation. Remember, we are on the track to a 5 star review as an esthetician.

Esthetician 28

Esthetician Consultation Consultations Facials 28

Starpil Wax

JANUARY 31, 2023

As a salon owner or independent professional, you also know that there’s a lot more that goes into working for yourself these days than just giving your clients amazing customer service and experiences that keep them coming back; you’re not just a business owner or a waxer, but a marketing agency, influencer, and content creator all in one.

Waxing 52

Waxing Branding Salon Customer Service 52

Maxine Drake

MAY 26, 2021

Making new team members feel welcome is just as important as training them on product knowledge or customer service. Empower your team members by sharing your brand promise and your vision. Onboarding Begins The Moment A Candidate is Hired Your onboarding process begins the moment a candidate is hired.

Training 52

Training Customer Service Legal Safety 52

Style Seat - Business Growth

JULY 23, 2024

Recruit and hire qualified staff Your spa’s staff will be the face of your business, so it’s important to hire individuals who are skilled, professional, and passionate about providing excellent customer service. Prioritize exceptional customer service In the spa industry, customer service is king.

Legal 40

Legal Customer Service Sanitation Marketing 40

Style Seat - Business Growth

JULY 23, 2024

Recruit and hire qualified staff Your spa’s staff will be the face of your business, so it’s important to hire individuals who are skilled, professional, and passionate about providing excellent customer service. Prioritize exceptional customer service In the spa industry, customer service is king.

Legal 40

Legal Customer Service Sanitation Marketing 40

Lipgloss and Aftershave

JANUARY 23, 2024

The Science Of Lash + Brows The hottest trend right now is the esthetician who is a brow expert and an expert at advanced skincare treatments. The science behind lash treatments requires a high-level skill set and the estheticians who know how to do advanced skincare treatments – just seem to get it!

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Lash Lift Technology Waxing Treatments 52

Starpil Wax

JANUARY 4, 2023

One of the most exciting things an esthetician can do is strike out on their own and start an independent business. We’ll also give you tips on defining your branding, service pricing, and the keys to successful services and getting repeat business. Table of Contents Is Waxing a Profitable Business? billion by 2028.

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Waxing Hair Removal Salon Legal 52

Aesthetic Back Bar

AUGUST 26, 2023

For example, the receptionist is in charge of the front area and walkway while the esthetician disinfects the treatment rooms. During the treatment, the client should feel at ease that the esthetician is clean and providing a safe space to work on their skin. Customer service is important to uphold in building a secure business.

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Hospital Sales Chemical Peels Customer Service 36

Lipgloss and Aftershave

SEPTEMBER 20, 2024

After graduating from Elizabeth Grady School of Esthetic in 2017, she gained her masters of Esthetician. SA Blissful Spa Uses Anna Lotan PRO As Lead Product Line Saloni took great pains to find the perfect professional brand for SA Blissful Spa. We asked her if it is the main skincare brand for SA Blissful Spa?

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Dermaplaning Retail Products Customer Service Vitamin C 98

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did. Meet Teresa L.

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Skincare Brands Branding Skincare Chemical Peels 52

California Skincare Supply

SEPTEMBER 21, 2021

Every esthetician will tell you, it's an exciting time to be in the professional skincare industry. Heres what estheticians, dermatologists and every skincare professional needs to know. Look for reputable industry brands and distributors who offer customer service and continuing education to go with the products they retail.

Tools 52

Tools Esthetician Skincare Facials 52

Nutritional Aesthetics Alliance

MARCH 30, 2023

I did just about everything that you would learn and apply as an esthetician. But, as you start to determine, what services you really want on your menu, you do want to do just that. When clients call asking for that, I tend to think that maybe they’re not looking for what I do, which is a customized service.

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Waxing Education Marketing Skincare 195

California Skincare Supply

OCTOBER 5, 2022

Meanwhile, on the professional side, estheticians and skin care therapists are enamored with hydrodermabrasion’s many advantages for creating advanced protocols. You can also leverage positive momentum from your clients’ experiences to sell the service as a series, and achieve even better results through consistent treatment.

Facials 52

Facials Treatments Microdermabrasion Exfoliation 52

California Skincare Supply

OCTOBER 14, 2021

The Best Microdermabrasion Machines, Tips & Tricks for Professional Estheticians Is microdermabrasion making a comeback? Here is what estheticians, dermatologists, and plastic surgeons need to know. Originating in Europe in the early 90s, microdermabrasion has become a tried and true modality in many an estheticians treatment room.

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Microdermabrasion Exfoliation Chemical Peels Esthetician 52

California Skincare Supply

OCTOBER 14, 2021

The Best Microdermabrasion Machines, Tips & Tricks for Professional Estheticians Is microdermabrasion making a comeback? Here is what estheticians, dermatologists, and plastic surgeons need to know. They also tend to be more budget-friendly for small practices or solo estheticians. Or did it ever really go out of style?

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Microdermabrasion Exfoliation Chemical Peels Dermabrasion 52