American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

The Beauty Brains

MARCH 2, 2020

Ignoring that, is there a difference in the ascorbic acid these various brands us? Cosmetic grade and pharmaceutical grade. Question 2 – Katherine says – I listened to your most recent podcast and I was wondering what your opinion is of the effectiveness of these 2 Waterless Vitamin C products from The Ordinary.

Vitamin C 40

Vitamin C Cosmetic Products Ingredients Social Media 40

The Beauty Brains

OCTOBER 16, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. Do shave minimizing products work? Thank you I so enjoy your podcast – Geraldine There are not any proven benefits of vitamins in hair products. It’s pretty effective!

Cosmetic Products 52

Cosmetic Products Ingredients Social Media Safety 52

The Beauty Brains

APRIL 11, 2019

You know it’s a truism in the media industry…if it bleeds it leads. Fear based news stories are preferred for news organization and stories about cosmetic products are included. Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money.

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

The Beauty Brains

JANUARY 15, 2020

Question 4 – Ravi asks, What are the differences between the mechanism of charcoal and bentonite when they work on your face in cosmetic products? Even the environmentally friendly ones. That will help other people find the show and ensure we have a full docket of beauty questions to answer. Support the Beauty Brains!

Vitamin C 52

Vitamin C Social Media Facial Masks Ingredients 52

The Beauty Brains

FEBRUARY 4, 2019

If someone can get you to pay more money for a product, that’s a good reason for them to charge more. 3 major things that affect how much a product costs. Raw material & production costs Distribution costs Brand positioning Question – Glycerin and Aloe vera in moisturizers Many face mists have Glycerine or Aloe Vera in.

Ingredients 52

Ingredients Marketing Moisturization Social Media 52

The Beauty Brains

MARCH 18, 2019

And then she provides a few links to scientific papers that the brand uses to justify their advice. I know that Paula has been against fragrance in skin care products for a long time. All-in-all, synthetic is safer. —— Katherine asks – How to choose fragrances for different cosmetic products?

Ingredients 52

Ingredients Skin Sensitivity Skin Types Sensitive Skin 52