Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. helps in prospect engagement, customer retention and revenue enhancement.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. To truly thrive in your esthetics career, you need a compelling digital presence that showcases your expertise and connects with clients. This is where the expertise of an experienced coach can be invaluable.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52