Branding Client Retention Skincare 
Lipgloss and Aftershave
APRIL 10, 2025
As a brand dedicated to clinical skincare education , Lira Clinical consistently delivers groundbreaking product innovation and elite professional development. From featured product coverage to immersive, hands-on events, the Lira team brings world-class expertise to estheticians and medical skincare professionals alike.
Maxine Drake
APRIL 10, 2025
The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. Over the last few years, Ive watched client after client go from Im thinking about opening a med spa to pulling in six figures a month in treatments they love delivering.
American Esthetician Organization
OCTOBER 20, 2023
Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse. Read on to discover more marketing tools!
Lipgloss and Aftershave
FEBRUARY 3, 2025
Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. A successful skincare professional must master the perfect balance between intuition and technique, creativity and structure, emotional intelligence and logical problem-solving.
American Esthetician Organization
OCTOBER 25, 2023
Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.
New Age Spa Institute
DECEMBER 12, 2023
As beauty and wellness professionals, we’re constantly dealing with transactions for cosmetics, skincare products, and managing business operations. In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Be wary of such requests.
Maxine Drake
OCTOBER 2, 2023
As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians.
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