Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

Tools 88

Tools Marketing Social Media Salon 88

The Studio Academy of Beauty

SEPTEMBER 26, 2023

When you think of a career in the beauty industry, the first image that often comes to mind is that of a hairstylist working in a salon. Being a salon owner gives you the creative freedom to shape your business according to your unique vision and values. To learn more about our hairstylist program , contact us today!

Customer Service 52

Customer Service Salon Client Retention Entrepreneurship 52

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

Maxine Drake

OCTOBER 2, 2023

The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. In the beauty industry, navigating business challenges is all in a day’s work.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52