Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

NOVEMBER 26, 2024

A comfortable waxing experience not only encourages repeat visits but also inspires clients to try additional services, driving growth and revenue for your business. Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skills—it requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon.

Salon 40

Salon Social Media Client Retention Marketing 40