Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse. Read on to discover more marketing tools!

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. A client who initially comes in for eyebrow waxing may feel confident enough to add underarms, legs, or a bikini wax to their appointment.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

OCTOBER 9, 2023

helps in prospect engagement, customer retention and revenue enhancement. Benefits Steps Utilize social media effectively Utilizing social media effectively can be a powerful tool for salon owners to increase brand awareness, engage with customers directly, and reach their target audience.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

Style Seat - Client Relationships

MARCH 5, 2021

Incorporate high-quality, clear images to draw your pintail clients in. Know your brand — right down to the words you choose and the color scheme you use. Keep it Cool: An overly promotional review might sound like a sale’s pitch. Run Creative Promotions A good sales promotion can do so much for your esthetician business.

Esthetician 52

Esthetician Client Retention Portfolios Facials 52

Style Seat - Marketing Tips

MARCH 21, 2023

Millions of new clients search sites like StyleSeat to discover and book beauty professionals in their area. Set up a selfie station in your salon If you’re looking for fun strategies to spread the word about your business on social media, creating a signature selfie wall will have clients doing the work for you.

Marketing 52

Marketing Salon Social Media Branding 52