American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. helps in prospect engagement, customer retention and revenue enhancement.

Marketing 88

Marketing Social Media Salon Sales 88

Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

The Studio Academy of Beauty

SEPTEMBER 26, 2023

Being a salon owner gives you the creative freedom to shape your business according to your unique vision and values.

Customer Service 52

Customer Service Client Retention Salon Entrepreneurship 52

New Age Spa Institute

DECEMBER 12, 2023

In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.

Ethics 40

Ethics Legal Esthetics Education 40

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse.

Tools 88

Tools Marketing Social Media Client Retention 88

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52