Branding Client Retention Legal 
Lydia Sarfati
AUGUST 16, 2023
As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.
Maxine Drake
APRIL 10, 2025
The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. Get Clear on Legal Requirements This is step one for a reason. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust.
Style Seat - Business Growth
JULY 23, 2024
Legal and Operational Considerations Before you dive into the fun parts of opening your spa, you must take care of key legal and business tasks. Once you’ve chosen a legal structure, register your spa with the appropriate state and local agencies. Take time to study the rules for spas in your area.
Style Seat - Business Growth
JULY 23, 2024
Legal and Operational Considerations Before you dive into the fun parts of opening your spa, you must take care of key legal and business tasks. Once you’ve chosen a legal structure, register your spa with the appropriate state and local agencies. Take time to study the rules for spas in your area.
New Age Spa Institute
DECEMBER 12, 2023
In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.
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