Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

Style Seat - Business Growth

JULY 23, 2024

Legal and Operational Considerations Before you dive into the fun parts of opening your spa, you must take care of key legal and business tasks. Once you’ve chosen a legal structure, register your spa with the appropriate state and local agencies. Take time to study the rules for spas in your area.

Customer Service 40

Customer Service Legal Sanitation Marketing 40

Style Seat - Business Growth

JULY 23, 2024

Legal and Operational Considerations Before you dive into the fun parts of opening your spa, you must take care of key legal and business tasks. Once you’ve chosen a legal structure, register your spa with the appropriate state and local agencies. Take time to study the rules for spas in your area.

Customer Service 40

Customer Service Legal Sanitation Marketing 40

New Age Spa Institute

DECEMBER 12, 2023

In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.

Esthetics 40

Esthetics Ethics Legal Education 40