Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

Maxine Drake

OCTOBER 2, 2023

They have a trick up their sleeve – an esthetician coach. And why is it the game-changer for so many successful estheticians? The Solo Esthetician’s Journey Stepping into the world of esthetics as a solo entrepreneur is no small feat. Mastering the Business Side of Esthetics Being an esthetician is an art and a science.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 9, 2023

helps in prospect engagement, customer retention and revenue enhancement. Benefits Steps Utilize social media effectively Utilizing social media effectively can be a powerful tool for salon owners to increase brand awareness, engage with customers directly, and reach their target audience.

Marketing 88

Marketing Social Media Salon Sales 88

New Age Spa Institute

DECEMBER 12, 2023

In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Protecting Business Reputation In an industry where reputation is everything , falling victim to a scam can damage the trust and confidence that clients and partners place in your business.

Ethics 40

Ethics Legal Esthetics Education 40

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse. Read on to discover more marketing tools!

Tools 88

Tools Marketing Social Media Customer Service 88