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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Best Marketing Tools To Use A Cosmetologist

American Esthetician Organization

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Client Retention Tools Keep existing clients coming back with useful solutions such as Zolmi Salon Software and GetResponse. Read on to discover more marketing tools!

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

A client who initially comes in for eyebrow waxing may feel confident enough to add underarms, legs, or a bikini wax to their appointment. This incremental revenue adds up quickly, increasing the average spend per client. The brand offers extensive training programs and resources to help professionals master the art of LYCON waxing.

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A Comprehensive Marketing Guide For Salons To Get More Customers

American Esthetician Organization

helps in prospect engagement, customer retention and revenue enhancement. Benefits Steps Utilize social media effectively Utilizing social media effectively can be a powerful tool for salon owners to increase brand awareness, engage with customers directly, and reach their target audience.

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Effective Medical Spa Marketing Ideas To Get More Clients

American Esthetician Organization

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

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How to Get More Clients as an Esthetician

Style Seat - Client Relationships

Incorporate high-quality, clear images to draw your pintail clients in. Know your brand right down to the words you choose and the color scheme you use. Encourage your clients to indulge in a birthday treat by giving them a percentage off or free service on their special day.

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How to Get More Clients as an Esthetician

Style Seat - Client Relationships

Incorporate high-quality, clear images to draw your pintail clients in. Know your brand — right down to the words you choose and the color scheme you use. Encourage your clients to indulge in a birthday treat by giving them a percentage off or free service on their special day.