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A substantial 78% of spa-goers believe that investing in treatments improves their health and mental wellbeing. These include designing holistic wellness treatments that address both physical and mental health, which many spas are already doing. Some potential strategies are obvious.
From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.
Barry Eichner from our sponsor KM Herbals Herbal Hydroderm Facial: The Ultimate Fusion of Nature & Technology The power of botanicals meets tech in this result-driven facial treatment! Learn More Beyond Aromatherapy and the Power of Botanicals In Skincare When most people think of botanicals, they think of aromatherapy.
Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. Word-of-Mouth Referrals: Happy clients are your best marketing asset. Reapplies easily without discomfort, maximizing efficiency during treatments.
They come to you for advice, treatments, and support. At least every 4 – 6 weeks a client is on your treatment table, trusting you to give them an amazing treatment and help them look their best while treating any skin issues they’re dealing with at the time. However, we all know that treatments only scratch the surface!
We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments. Why Offer SculptICE Body Treatments in Your Beauty Business?
There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D This market is craving education, and estheticians are devoted to learning and growing their offerings to provide clients with cutting-edge treatments.
Relaxation & rejuvenation: Develop specific spa packages for Mother’s or Father’s Day, including massages, facials, and pampering treatments. Parent-child or family packages: Create packages for parents, children, and families to enjoy together, such as dual treatments, side-by-side massages, or a private spa day experience.
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader questions. Send your queries about managing staff, operations, and anything else you want to know (challenge him!) to scapizzi@spaexecutive.com Q. Now, I get it… you said low cost.
Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Identify your target market: Understand your spa’s target audience and preferences. Offer cross-promotions or joint marketing initiatives to expand your reach and attract new customers.
When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. Here, we’ll look at what visual branding is, its’ marketing implications and how it impacts your clients. In the treatment room, visuals count as well.
As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Offered at 6000 spas and institutes around the world, Yon-Ka treatments are holistic timeless journeys.
Potentially more useful if kept specific to spa guests who book aesthetic appointments, such as facials or microdermabrasion, and body-treatments. Add-On Revenue Calculation of additional revenue that adds no more time to a service, like aromatherapy, CBD upgrades, and eye masks.
From microcurrent to nano channeling, LED light therapy and beyond, the facials of the future have arrived, and the demand for glow-boosting, gadget-powered, skincare treatments is increasing rapidly. Ready to get more high-tech in the treatment room? This helps to promote collagen synthesis, rejuvenation and repair.
Esthetics License: A Direct Path To Skin The Esthetics license focuses solely on skincare and related treatments. With these certifications, estheticians can perform more advanced treatments, enhancing their credentials and marketability. Check out the accredited Esthetician Program at NASI.
From microcurrent to nano channeling, LED light therapy and beyond, the facials of the future have arrived, and the demand for glow-boosting, gadget-powered, skincare treatments is increasing rapidly. Ready to get more high-tech in the treatment room?
opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 Hale & Hush is the only professional brand to focus exclusively on treatment and retail products for sensitive and health-challenged skin. billion ( source ).
Under the mentorship of Susan Harmsworth, she honed her skills in areas like spa therapies, aromatherapy, wellness operations, design, marketing, and public relations. She then spent 10 years with ESPA International, the pioneer in luxury spa, wellness, and fitness operations.
A new review of studies published in the Journal of Clinical Medicine looked at whether nanofat injections are capable of improving skin tone and texture, and referenced one case where 5 ccs of nanofat visibly reduced the appearance of a patient’s fine lines and wrinkles a year after treatment.
For instance, if you mention an online aromatherapy course you’re taking, follow up with inquiries like: • “Have you tried online courses?” ” • “I’m quite into aromatherapy. ” • “Aromatherapy helped with my sleep troubles. Does it intrigue you?” Are you a good sleeper?”
Unlike one-time transactions, recurring revenue models, like memberships, subscriptions, and prepaid service packages, create a steady cash flow, allowing businesses to plan investments, manage expenses, and navigate market volatility with greater confidence. Series packages Sell prepaid treatment series (e.g., Prepaid packages 11.
A luxury resort spa could introduce a Wellness Immersion Retreat featuring a multi-day experience with private spa treatments, customized nutrition consultations, guided mindfulness sessions, and access to a VIP relaxation lounge. This fills premium inventory that might otherwise go unused while introducing guests to higher-value offerings.
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