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Study suggests sleep aromatherapy improves memory

Spa Executive

A recent study has found that sleep aromatherapy may notably enhance memory, suggesting a non-invasive method protect against dementia. A product based on the study and designed for people to use at home is expected to come onto the market this fall. The study was supported by Procter & Gamble. Learn more at book4time.com.

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Mental wellbeing is a priority for spa-goers. How can hotels capitalize?

Spa Executive

The commitment to mental health is evident, with 96% of spa-goers having taken proactive steps in the past 12 months, including 24% utilizing apps dedicated to managing mental wellbeing. These can include mindfulness and meditation sessions, alongside traditional spa treatments known for their calming effects, like massage and aromatherapy.

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Experiential marketing opens up new revenue streams for hotels

Spa Executive

From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.

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The power of scent marketing to increase sales at your spa

Spa Executive

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing? Learn more at book4time.com.

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5 Hot Topics from The Med Spa Show by AmSpa

Lipgloss and Aftershave

There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D This market is craving education, and estheticians are devoted to learning and growing their offerings to provide clients with cutting-edge treatments.

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Dear Sal, what low or no cost extras can we offer to enhance the spa experience?

Spa Executive

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader questions. Send your queries about managing staff, operations, and anything else you want to know (challenge him!) to scapizzi@spaexecutive.com Q. Learn more at book4time.com.

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12 ideas for creating memorable Mother’s & Father’s Day experiences at hotels

Spa Executive

Limited-time offers: Introduce special services available only around Mother’s and Father’s Day, like spring-themed facials or aromatherapy sessions using seasonal scents and specific ingredients. Customized gifts and exclusive services: Allow customers to create their own spa packages or choose elements like aromatherapy scents.