Spa Executive

FEBRUARY 14, 2024

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader questions. Send your queries about managing staff, operations, and anything else you want to know (challenge him!) to scapizzi@spaexecutive.com Q. Learn more at book4time.com.

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Aromatherapy Management Skincare Hydration 52

Spa Executive

JULY 25, 2023

Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Identify your target market: Understand your spa’s target audience and preferences. Offer cross-promotions or joint marketing initiatives to expand your reach and attract new customers.

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Spa Executive

JULY 26, 2023

As spa owners and managers seek novel ways to attract customers and boost sales, providing exceptional customer service, educating clients, offering personalized experiences, and featuring the best possible products on the market are key. Yon-Ka’s products are also designed to create an unforgettable multisensory experience. ​​Yon-Ka

Sales 52

Sales Aromatherapy Customer Service Oily Skin 52

Spa Executive

JULY 26, 2023

Through the arts of aromatherapy and phytotherapy, their products infuse essential oils and plant extracts to create a unique sensorial experience that promotes relaxation and rejuvenation. This appointment follows Lamarche’s successful tenure as regional General Manager of Yon-Ka Paris USA. Learn more at book4time.com.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52

Spa Executive

AUGUST 31, 2023

Add-On Revenue Calculation of additional revenue that adds no more time to a service, like aromatherapy, CBD upgrades, and eye masks. Cost of Goods Sold (COGS) Calculates the direct costs associated with providing treatments and selling products, helping to manage profitability.

Sales 52

Sales Management Aromatherapy Retail Products 52

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Caroline Fabrigas Caroline Fabrigas is the CEO of Scent Marketing Inc. , How can scent marketing increase revenue?

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Branding Marketing Sales Med Spa 52

Lydia Sarfati

AUGUST 16, 2023

I’ve also shared many important business tips and tools for success on my blog, including information on 5 easy ways to grow your spa business , how impeccable service can grow your business , about creating a successful career in esthetics and how to accelerate success with the CIDESCO Beauty Spa Management Diploma.

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Spa Executive

NOVEMBER 10, 2023

Under the mentorship of Susan Harmsworth, she honed her skills in areas like spa therapies, aromatherapy, wellness operations, design, marketing, and public relations. Spa Executive is published by Book4Time, the leader in guest management, revenue and mobile solutions for the most exclusive spas, hotels, and resorts around the globe.

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Portfolios Hospital Partnerships Branding 52

Spa Executive

SEPTEMBER 1, 2023

For instance, if you mention an online aromatherapy course you’re taking, follow up with inquiries like: • “Have you tried online courses?” ” • “I’m quite into aromatherapy. ” • “Aromatherapy helped with my sleep troubles. Does it intrigue you?” Are you a good sleeper?”

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Spa Executive

FEBRUARY 11, 2025

Some creative yield management approaches that go beyond conventional demand-based pricing models. Effective yield management isnt just about dynamic pricing (as much as we do love dynamic pricing). Here are some creative yield management approaches that go beyond conventional demand-based pricing models.

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Management Branding Aromatherapy Innovations 52

Spa Executive

FEBRUARY 6, 2025

Unlike one-time transactions, recurring revenue models, like memberships, subscriptions, and prepaid service packages, create a steady cash flow, allowing businesses to plan investments, manage expenses, and navigate market volatility with greater confidence. Prepaid packages 11. Series packages Sell prepaid treatment series (e.g.,

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