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Visual Branding to Build Your Business

Lydia Sarfati

It is for this reason I have created courses on turning your salon or spa into a profit center as well as implementing what I call the Art of Recommendation to increase retail revenue. I have always advocated for not only working harder but working smarter.

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Certification vs. Licensure in Esthetics, Massage Therapy, and Cosmetology

New Age Spa Institute

For instance, a Clinical Aesthetics Certification or Professional Makeup Artistry Certification is designed to deepen knowledge and expertise in targeted areas but does not provide the legal authority to practice in a licensed setting in the state of Illinois. Check with your state’s regulatory board for scope of practice.