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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. You may be surprised! Image Is Everything!

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

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Empowered by Education: One Woman’s Journey To A Six Figure Aesthetic Bridge Practice

Lipgloss and Aftershave

A dedicated mother of three, Kieran’s life took a transformative turn when she sought treatment for her severe acne. A Results-Driven Bridge Practice at Saije Esthetics Saije Esthetics specializes in advanced medical aesthetic treatments that deliver visible results. We call this innovative business model a Bridge Practice.

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Tech-Nature: The Evolution of Botanicals in Modern Skincare

Lipgloss and Aftershave

Every brand needed a next-gen serum. Brands sought clinical trials, lab data, and dermatological studies to prove efficacy and justify their claims. I remember one serum from the early 2000s so potent that the brand struggled to stabilize it for retail use. Results werent just preferredthey were essential. The result?

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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

They come to you for advice, treatments, and support. At least every 4 – 6 weeks a client is on your treatment table, trusting you to give them an amazing treatment and help them look their best while treating any skin issues they’re dealing with at the time. However, we all know that treatments only scratch the surface!

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How The Pharmacist Turned Esty Uses Medical Training To Choose Brands

Lipgloss and Aftershave

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

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Speed Review: Aroma Actives Perfecting Day Serum

Skin Deep Beauty

Aroma Actives is a wallet friendly skincare line created by the late founder of one of my all-time favourite beauty brands, Aromatherapy Associates. That said, I really trust Aromatherapy Associates and like the story behind this range. I wish more skincare brands would present their products in this way.