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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers.

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How The Pharmacist Turned Esty Uses Medical Training To Choose Brands

Lipgloss and Aftershave

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

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11 easy ways to improve retail sales in your spa

Spa Executive

Offer quality products: Stock your retail area with high-quality spa products that align with your brand and the services you provide. When a client is getting a massage, your staff should be sharing their enthusiasm for the massage oils and aromatherapy products they’re using.

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