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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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How The Pharmacist Turned Esty Uses Medical Training To Choose Brands

Lipgloss and Aftershave

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

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L+A Report: The Hottest Peels + Corrective Procedures for Fall 2024

Lipgloss and Aftershave

Skincare, FACTORFIVE Skincare, and Sorella Apothecary are among our featured brands, showcasing peels, corrective procedures, and post-procedure regimens this fall. One of the key goals for every medical + spa skin care professional is to find procedures, products, and devices that can be used in treatment to improve and correct skin issues.

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A Botanical Beauty Solution: What Estheticians Need To Know About Organic Skincare

California Skincare Supply

However, because there is little in the way of regulation around using terms like “natural,” “clean,” or “organic” to describe a product, many over-the-counter brands have co-opted these terms loosely, while not necessarily upholding any sort of universal standard for formulation.

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Biggest Skin-Care Trends of 2024 - Allure

Aesthetics Advisor

And the brand Cartessa gives customers dossiers that itemize the components of its perinatal-derived exosomes in its ExoCR serum. These leftover secretions, called stem cell-conditioned media, are what’s going into these skin-care serums. More brands will offer up solutions for “over-processed” skin.

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7 Skincare Tools Every Esthetician Should Have On Hand – Literally!

California Skincare Supply

Look for reputable industry brands and distributors who offer customer service and continuing education to go with the products they retail. Adding them to any facial massage protocol is a sure way to wow your clients and get their skin glowing. Next, you’ll want to ensure that what you’re getting is the real deal.

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Linoleic Acid vs Oleic Acid: What's the Difference?

Aesthetics Advisor

Protects light sensitive oils from oxidation. Safflower Seed Oil Face Moisturizer Reviews I have a combination & acne prone & sensitive skin, and where I live is very dry. Because I have a very severe adult acne, I tried to avoid harmful chemicals and satisfy my skin with a single aloe gel. Dandruff is gone.