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As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.
Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. Word-of-Mouth Referrals: Happy clients are your best marketing asset. Additionally, LYCON enjoys unparalleled recognition in the beauty industry.
From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.
You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market. 4 Share How Aromatherapy + Wellness Habits Boost Skin Health Good sleep, low-stress levels, and a positive mindset are secret weapons to good skin health!
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We were happy to chat with brand representatives from Lira Clinical, Celluma LED Light Therapy, Dermastart, TiZO, Dermalogica, ALASTIN, NEOVA, REVISION, and MERZ AESTHETICS. There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D
We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.
Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. That’s the limbic system.
Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Identify your target market: Understand your spa’s target audience and preferences. Offer cross-promotions or joint marketing initiatives to expand your reach and attract new customers.
Under the mentorship of Susan Harmsworth, she honed her skills in areas like spa therapies, aromatherapy, wellness operations, design, marketing, and public relations. We asked Vivianne Garcia-Tunon about her new role, her plans for the Auberge wellbeing brand, and what makes the best wellness experiences.
opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 Hale & Hush is the only professional brand to focus exclusively on treatment and retail products for sensitive and health-challenged skin. billion ( source ).
Adding advanced equipment to your facials gives you an opportunity to create higher price point menu items, attract new clients into your business, retail more homecare items and market your business in fresh ways. Read why CSS thinks this is one of the best microcurrent tools on the market.
The FDA is concerned that many patients seeking cures and remedies may be misled by information about products that are illegally marketed, have not been shown to be safe or effective, and, in some cases, may have significant safety issues that put patients at risk. More brands will offer up solutions for “over-processed” skin.
Adding advanced equipment to your facials gives you an opportunity to create higher price point menu items, attract new clients into your business, retail more homecare items and market your business in fresh ways. These are all helpful questions to ask yourself when narrowing down what tools might be most beneficial to your business.
Unlike one-time transactions, recurring revenue models, like memberships, subscriptions, and prepaid service packages, create a steady cash flow, allowing businesses to plan investments, manage expenses, and navigate market volatility with greater confidence.
By leveraging innovative strategies, spas, hotels, and resorts can maximize revenue across multiple touchpoints without resorting to discounting, which can damage brand reputation and erode profitability. Its about optimizing revenue in ways that enhance the guest experience.
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