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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. Word-of-Mouth Referrals: Happy clients are your best marketing asset. Additionally, LYCON enjoys unparalleled recognition in the beauty industry.

Waxing 68
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Experiential marketing opens up new revenue streams for hotels

Spa Executive

From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.

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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market. 4 Share How Aromatherapy + Wellness Habits Boost Skin Health Good sleep, low-stress levels, and a positive mindset are secret weapons to good skin health!

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The power of scent marketing to increase sales at your spa

Spa Executive

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

Sales 52
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5 Hot Topics from The Med Spa Show by AmSpa

Lipgloss and Aftershave

We were happy to chat with brand representatives from Lira Clinical, Celluma LED Light Therapy, Dermastart, TiZO, Dermalogica, ALASTIN, NEOVA, REVISION, and MERZ AESTHETICS. There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D

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Yon-Ka Paris: elevating the art of skincare led by new CEO, Antoine Lamarche

Spa Executive

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.