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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

Every LYCON wax is meticulously crafted using natural resins , pure beeswax , and aromatherapy oils to ensure the highest standards of performance and client care. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

You can take classes with two industry experts who educate on more than twenty brands! 4 Share How Aromatherapy + Wellness Habits Boost Skin Health Good sleep, low-stress levels, and a positive mindset are secret weapons to good skin health! Register For A FREE Pro Account Aromatherapy Nose Rings from Essence Rings The viral sensation!

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How The Pharmacist Turned Esty Uses Medical Training To Choose Brands

Lipgloss and Aftershave

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

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Speed Review: Aroma Actives Perfecting Day Serum

Skin Deep Beauty

Aroma Actives is a wallet friendly skincare line created by the late founder of one of my all-time favourite beauty brands, Aromatherapy Associates. That said, I really trust Aromatherapy Associates and like the story behind this range. I wish more skincare brands would present their products in this way.

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Renée Doesn’t Like Cleansing Balms—So She Made Something Better

Renee Rouleau

How Better Than Balm Fits Into My Brand Philosophy In the 26 years I’ve had my skincare line, I’ve always been adamant about not creating new products based purely on trends. I worked closely with the lab to come up with a beautiful scent for Better Than Balm; it’s warm, inviting, and relaxing with subtle hints of soft rose.

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5 Hot Topics from The Med Spa Show by AmSpa

Lipgloss and Aftershave

We were happy to chat with brand representatives from Lira Clinical, Celluma LED Light Therapy, Dermastart, TiZO, Dermalogica, ALASTIN, NEOVA, REVISION, and MERZ AESTHETICS. There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D

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