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Patient Education and the Role of Social Media

The Dermatology Digest

Sheilagh Maguiness discusses patient education in dermatology, including opportunities for strategic, widespread dissemination through social media versus the traditional website. I called [my talk] an ‘unexpected journey’ because I was a slow adopter and initially a reluctant user of social media.

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Wellness Marketing: The Future Of Marketing For Wellness Industry

American Esthetician Organization

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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21 hotel marketing tips and strategies for your spa & ancillary revenue departments

Spa Executive

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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The Ultimate Salon Marketing Guide

Starpil Wax

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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How to Create A Winning Holiday Promotion Strategy

Lydia Sarfati

Promote Create a promotional program that you fully publicize on your website on across all your social media platforms. Monitor results One benefits of implementing web and social media is that they provide immediate daily metrics for monitoring results. It will help you to modify and update future programs.

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This Esty Gave Jenni Nagle Glass Skin

Lipgloss and Aftershave

Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. Jessline Fermin did it!

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If Fragrance In Skincare Scares You, Read This

Renee Rouleau

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. Learn more about the different marketing terms used in skin care and what they really mean. In December 2022, Congress passed the Modernization of Cosmetics Regulation Act (MoCRA). since the 70s.

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