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Legal Requirements, Liabilities, & Benefits of Estheticians Seeking W2 Employees

Southeastern Esthetics Institute

Estheticians in 2021 require more than basic business knowledge when growing their companies and expanding their reach to consumers! Create continuity within your brand by ensuring trusting relationships through trustworthy business practices. Small businesses sadly don’t do this enough and it hurts the brand long-term.

Legal 195
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It Was The Education That Made Esty Feel Instantly Connected To Brand 

Lipgloss and Aftershave

By April 2021, I was finally able to quit Hand and Stone to focus entirely on my business. She’s helped brainstorm with ideas for marketing. This is one of the DMK treatments I’d never experienced; this is a brand that knows how to invoke a sensory experience, and this one doesn’t stop short!

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Aesthetic Medicine Trends

AAAMS

the world’s premier corporate consulting firm and the definitive source for all things business, recently devoted an in-depth article to the rapid growth of the global aesthetic medicine market size. Explore current and upcoming aesthetic medicine trends, common procedures and more to learn how you can capitalize on this thriving market.

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A Measured 101 on the Skin Microbiome (and Related Products)

The Eco Well Blog

Skin Microbiome Skincare Despite the number of brands claiming "probiotic", most "probiotic skincare" on the market is misbranded and is actually either pre- or post-biotic. Sources: Rainer Simmering on The Eco Well Podcast, published October 13th, 2021. Ultimately, it's complex and it depends. Belkaid, Y., & Segre, J.

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How to Open a New Aesthetic Medicine Practice

AAAMS

The United States Bureau of Labor Statistics expects the specialist career to grow 17% from 2021 to 2031. How to Open a Brand New Practice as a Medical Aesthetician Starting a medical aesthetics practice can be a new and unfamiliar process. Aesthetics is a growing, profitable and rewarding part of the medical field.

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When "Trust in Science" Leads to a Susceptibility to Pseudoscience

The Eco Well Blog

In a study published a few months ago in the Journal of Experimental Social Psychology, trust in science was found to make people vulnerable to pseudoscience (O’Brien et al, 2021). The market traction they have gotten, especially from larger brands who should know better, is truly disappointing and disheartening. Fear sells.

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OTC Skincare: How Much Do You Know?

The Dermatology Digest

We find ourselves fielding a plethora of questions on anti-aging ingredients and products, many of which amount to nothing more than marketing hype. To this end, in 2021, we held the first annual Science of Skincare Summit. This year’s Science of Skincare Summit will be held on September 21-23 in Austin, Texas.