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According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.
Three months earlier, in April 2023, two supplement companies, NOW Foods and Fungi Perfecti, separately reported counterfeit versions of their products sold on Amazon. Fungi Perfecti discovered 23 different sellers on Amazon selling counterfeits of its Host Defense brand mushroom supplements.
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