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Patient Education and the Role of Social Media

The Dermatology Digest

Sheilagh Maguiness discusses patient education in dermatology, including opportunities for strategic, widespread dissemination through social media versus the traditional website. I called [my talk] an ‘unexpected journey’ because I was a slow adopter and initially a reluctant user of social media.

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Wellness Marketing: The Future Of Marketing For Wellness Industry

American Esthetician Organization

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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L+A Announces Media Partnership with The Skin Games 

Lipgloss and Aftershave

Lipgloss + Aftershave worked closely with The Skin Games in 2018 and 2019. “I I was on site helping Kelli with social media during the event. Jennifer then invited me to be the emcee for the 2018 Skin Games and we had a blast!! Barry had attended the event prior to creating L+A.

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5 Ways to Boost Retail

Aesthetics Exposed

Instead of saving all the best deals for the end of the year, grab a calendar and see what other important holidays or events that you can incorporate into your marketing agenda. Teenagers may not be the top demographic when it comes to marketing spa services and product sales, but a successful business must be able to meet all demographics.

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Aesthetic Medicine Trends

AAAMS

the world’s premier corporate consulting firm and the definitive source for all things business, recently devoted an in-depth article to the rapid growth of the global aesthetic medicine market size. Explore current and upcoming aesthetic medicine trends, common procedures and more to learn how you can capitalize on this thriving market.

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Expensive beauty products – how is their price determined? Episode 172

The Beauty Brains

And cosmetic marketers, and marketing people in general, definitely take advantage of this phenomena. I once did a comparison of the Pantene shampoo ingredient list of 2018 versus one in 1998. The thing that is changing a lot is the marketing stories that go along with them. They were pretty much the same ingredients.

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Ozempic Breast — The Latest Side Effect of a Popular Weight Loss Drug

Aesthetics Advisor

Both drugs come from the Danish pharmaceutical company Novo Nordisk, whose market capitalization has soared to $609 billion, surpassing Tesla’s valuation by $40 billion. Additionally, the drug has been associated with sagging buttocks, often referred to on social media as "Ozempic butt." 9 How Does Ozempic and Wegovy Work?

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