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Patient Education and the Role of Social Media

The Dermatology Digest

Sheilagh Maguiness discusses patient education in dermatology, including opportunities for strategic, widespread dissemination through social media versus the traditional website. I called [my talk] an ‘unexpected journey’ because I was a slow adopter and initially a reluctant user of social media.

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Wellness Marketing: The Future Of Marketing For Wellness Industry

American Esthetician Organization

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Why This Award-Winning Clinical Spa Owner Loves M.A.D Skincare

Lipgloss and Aftershave

Bella Luna has several spa therapists and a social media manager. Skincare in 2017 along with Farmhouse Fresh and Dermastart’s ClearChoice. The marketability of this line is effortless now because I have been studying the products for so long, and have integrated it within my services and the retail end of the spa.

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Partner spotlight: HAPI: streamlining data management in the hospitality industry

Spa Executive

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. The hurdle was the absence of readily accessible data.

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L+A Announces Media Partnership with The Skin Games 

Lipgloss and Aftershave

I was on site helping Kelli with social media during the event. Then, in 2017, I came back to the event and Jennifer Rosenblum asked me to go up on stage and say a few words. I am already so excited to complete my next two categories, and have more confidence in myself, my knowledge of skin, and social media.

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Candace Holyfield Inspires Estheticians to Live Up To Their Potential

Beautifully Yours Metro

Marketing, sales, accountant, lawyer, manager, business coach etc. In 2017 she made over $100k simply from that one social media platform. If you need help with marketing your spa/beauty business she is your go-to chick! She agreed, and so here is some of her top advice for estheticians in 500 words or less.

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Expensive beauty products – how is their price determined? Episode 172

The Beauty Brains

While they started in early 2017, Unilever has now completed their project to list the ingredients in their fragrance with a concentration of 0.01% or more. And cosmetic marketers, and marketing people in general, definitely take advantage of this phenomena. And it is the marketing stories that create the trends.