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The power of scent marketing to increase sales at your spa

Spa Executive

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

Sales 52
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From Passion to Purpose

Les Nouvelles Esthetics & Spa

I was then laid off and that’s when Laced by Lonice was born full time in 2015. What are your top marketing tips to grow a business? 90 percent of my clientele still visit my Instagram which is a FREE marketing tool. Also, take fresh photos for marketing. What inspired you to start an esthetics business? Post every day!

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Zen Zone

Les Nouvelles Esthetics & Spa

Spa at JW Chicago Opened: July 2015 Services: Massage, Body treatments,facials and hydrafacials, nail services. Spa Director Spotlight: As Director of Spa & Wellness of Spa at JW Chicago, Marie Parodi oversees all aspects of the 20,000-square-foot spa and fitness center, including operations, sales, and marketing.

Sales 78
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Spa of The Month

Les Nouvelles Esthetics & Spa

Spa at JW Chicago Opened: July 2015 Services: Massage, Body treatments,facials and hydrafacials, nail services. Spa Director Spotlight: As Director of Spa & Wellness of Spa at JW Chicago, Marie Parodi oversees all aspects of the 20,000-square-foot spa and fitness center, including operations, sales, and marketing.

Sales 78
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GWI’s Susie Ellis talks 2024, trends & the global wellness economy

Spa Executive

Global Wellness Institute CEO, Susie Ellis, talks about 2024, trends, and the growing wellness market. Ellis introduced the industry’s first Global Wellness Trends Report in 2004 and the first Global Wellness Economy Monitor in 2014, the first research that provided global market data for every sector of the wellness economy.

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Popular MediSpa’s #1 Back Bar Skincare Brand

Lipgloss and Aftershave

Teresa has been a Licensed Esthetician in California, since 2015. After earning her Bachelor of Arts Degree in Organizational Communication Studies with a Minor in Marketing, Teresa started her career in the fashion industry as a fashion stylist for both corporate and personal accounts, taking on local and global jaunts for 25+ years.

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Acid Reflux May Respond Better to Foods Than Prescribed Pills

Aesthetics Advisor

Americans spend a whopping $13 billion a year on over-the-counter and prescription proton pump inhibitors (PPIs), which are the most popular anti-reflux medications on the market. population. 2 Once prescribed, your doctor may keep you on a PPI drug for years, despite label warnings suggesting they be used only for short periods.

Diet 36