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The power of scent marketing to increase sales at your spa

Spa Executive

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

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GWI’s Susie Ellis talks 2024, trends & the global wellness economy

Spa Executive

Global Wellness Institute CEO, Susie Ellis, talks about 2024, trends, and the growing wellness market. Ellis introduced the industry’s first Global Wellness Trends Report in 2004 and the first Global Wellness Economy Monitor in 2014, the first research that provided global market data for every sector of the wellness economy.

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Acid Reflux May Respond Better to Foods Than Prescribed Pills

Aesthetics Advisor

Americans spend a whopping $13 billion a year on over-the-counter and prescription proton pump inhibitors (PPIs), which are the most popular anti-reflux medications on the market. To avoid its laxative effect, look for a brand in which the laxative component has been removed. population.

Diet 36
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India’s First Homegrown CAR T-Cell Therapy Has Roots in NCI Collaboration

Aesthetics Advisor

In 2015, Alka Dwivedi, then a graduate student at the Indian Institute of Technology (IIT) Bombay, began wondering whether a CAR T-cell therapy could be made in India. ImmunoACT, a spin-off company of IIT Bombay, funded the trial and will be manufacturing actalycabtagene autoleucel and bringing it to market.

Therapy 36
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Buyer Beware: Most Collagen Supplements Sourced From CAFOs (Concentrated Animal Feeding Operations)

Aesthetics Advisor

Beware of brands that have "organic" in their brand name but don't actually bear the USDA label, or brands that try to trick you with words that look like "organic," such as "organix" or similar twists on the word. If it's not clearly spelled out on the label, and spelled correctly, it's not certified organic.

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7 Best Slimming Pills in Singapore 2024

Aesthetics Advisor

In 2015, the U.S. It might not be easy for you to differentiate which product is based on science and which is based on pure marketing hype. Recommended dosages can vary between brands. Although this is a relatively old case (2002), it is a good safety reminder on the potential danger of slimming products like slimming pills.

Diet 36
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10 Best Natural Alternatives to Ozempic (Semaglutide) 2023

Aesthetics Advisor

As one doctor said, "we haven't seen a prescription drug with this much cocktail and dinner chatter since Viagra came to the market." Ozempic is a brand name for the generic medication called semaglutide, which the FDA approved in 2017. Recommended dosages can vary between brands. What is Ozempic? Postgrad Med. Diabetes Care.

Diet 36