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Popular MediSpa’s #1 Back Bar Skincare Brand

Lipgloss and Aftershave

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.

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The power of scent marketing to increase sales at your spa

Spa Executive

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

Sales 52
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From Passion to Purpose

Les Nouvelles Esthetics & Spa

I was then laid off and that’s when Laced by Lonice was born full time in 2015. What are your top marketing tips to grow a business? 90 percent of my clientele still visit my Instagram which is a FREE marketing tool. Also, take fresh photos for marketing. What inspired you to start an esthetics business? Post every day!

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GWI’s Susie Ellis talks 2024, trends & the global wellness economy

Spa Executive

Global Wellness Institute CEO, Susie Ellis, talks about 2024, trends, and the growing wellness market. Ellis introduced the industry’s first Global Wellness Trends Report in 2004 and the first Global Wellness Economy Monitor in 2014, the first research that provided global market data for every sector of the wellness economy.

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The Hottest Clinical Skin Care Correction This Fall

Lipgloss and Aftershave

We have become the go-to source for brands to showcase their product launches. We were thrilled to be invited to the launch event in Las Vegas for Glymed Plus where they were showcasing their total re-brand and launch of 2 new products. We love when brands see that and offer estheticians a solution that is easy for them to implement.

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Acid Reflux May Respond Better to Foods Than Prescribed Pills

Aesthetics Advisor

Americans spend a whopping $13 billion a year on over-the-counter and prescription proton pump inhibitors (PPIs), which are the most popular anti-reflux medications on the market. To avoid its laxative effect, look for a brand in which the laxative component has been removed. population.

Diet 36
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The Current State of Animal Testing in Beauty - Blog Version

The Eco Well Blog

There is so much misinformation about animal testing in the beauty sector, and a lot of opportunistic, probably predatory, marketing to take advantage. All the big beauty brands are testing on animals. Many of these practices stemmed from ignorance - we had no idea the safety risks when these products were placed on the market.

Safety 52