Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

Sales 52

Sales Marketing Branding Facials 52

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

Les Nouvelles Esthetics & Spa

APRIL 1, 2024

I was then laid off and that’s when Laced by Lonice was born full time in 2015. What are your top marketing tips to grow a business? 90 percent of my clientele still visit my Instagram which is a FREE marketing tool. Also, take fresh photos for marketing. What inspired you to start an esthetics business? Post every day!

Lash Extensions 78

Lash Extensions Chemical Peels Waxing Esthetics 78

Lipgloss and Aftershave

SEPTEMBER 5, 2023

We have become the go-to source for brands to showcase their product launches. We were thrilled to be invited to the launch event in Las Vegas for Glymed Plus where they were showcasing their total re-brand and launch of 2 new products. We love when brands see that and offer estheticians a solution that is easy for them to implement.

Clinic 98

Clinic Vitamin C Branding Facials 98

Spa Executive

DECEMBER 12, 2023

Global Wellness Institute CEO, Susie Ellis, talks about 2024, trends, and the growing wellness market. Ellis introduced the industry’s first Global Wellness Trends Report in 2004 and the first Global Wellness Economy Monitor in 2014, the first research that provided global market data for every sector of the wellness economy.

Hospital 52

Hospital Marketing Therapy Technology 52

Aesthetics Advisor

JUNE 3, 2024

Americans spend a whopping $13 billion a year on over-the-counter and prescription proton pump inhibitors (PPIs), which are the most popular anti-reflux medications on the market. To avoid its laxative effect, look for a brand in which the laxative component has been removed. population.

Diet 36

Diet Medical Clinic Surgery 36

Aesthetics Advisor

FEBRUARY 9, 2024

In 2015, Alka Dwivedi, then a graduate student at the Indian Institute of Technology (IIT) Bombay, began wondering whether a CAR T-cell therapy could be made in India. ImmunoACT, a spin-off company of IIT Bombay, funded the trial and will be manufacturing actalycabtagene autoleucel and bringing it to market.

Therapy 36

Therapy Hospital Clinic Training 36